How often do you wonder about your life?
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Every week? Every day? Every single minute?
Clearly, the last option is the most favored by famous startup founders. But for the rest of us, we slip into habits, prejudices and opinions that are not always truly considered.
That’s why a new ad can make you stop, as it did me, and wonder about the statements you make and the things you (claim to) believe.
Like the notion that Android phones are better than iPhones, or vice versa.
Here, you see, we don’t even know what the ad is telling us — except that people are constantly snappy and thoughtlessly opinionated.
Does this sound like anyone you know? Does this sound like anyone you are?
This ad presents us with a fairly full fast food restaurant, which is an oddity in itself. I thought everyone was doing delivery or driving these days.
At first, we don’t know which fast food it is. What we do know is that a young couple starts arguing about the various merits of different McDonald’s offerings.
Soon, other diners join in, exclaiming the merits of KFC, Five Guys — which I somehow always initially type as Five Guts — and something called a BioBurger.
Also: Mastodon is not Twitter but it is glorious
Did I mention this ad comes from France? Does it matter?
Anyway, one of our heroes explains that you can’t really compare KFC chicken and a McDonald’s hamburger. However, things are getting worrisome.
“I’ve been eating hamburgers for 20 years, so I don’t need any lessons from you, okay?” offers one interlocutor.
“What? Do you have a degree in burgers?” – interjects a woman.
Oh, doesn’t all this remind you of the phone camps? Android is more open and versatile, iPhone is more beautiful and reliable. Worse, this kind of thing is being spread by Android brands desperate to compare themselves to Apple.
Here, however, the police arrive and insist that KFC is the best.
Also: Mushroom meat and robot chefs: Chipotle’s vision for the future of fast food
Wait, what is this an ad for? Wait a little longer, because this thing is completely out of control. Everyone stands and shouts. It’s like Twitter has been turned into a play.
Finally, the man of our young couple declares: “Actually, it was a private conversation.”
And this is the point where we see that it’s an ad for Burger King, as a server brings our couple their Whoppers.
“People are crazy,” says the young man. “It’s obviously the Whopper.”
For you, it could obviously be Galaxy S22. For your lover, it can obviously be iPhone 14.
Also: iPhone 14 vs the best Android phones: Specs showdown
What is it about us that makes us want others to use the same phones we do? Except, of course, the need to see their texts in blue, rather than green.
We can have many brave private conversations about the devices that work for us. We can even do it in a public forum like this, without reaching any agreement at all.
But giving people a choice is not about encouraging them to tell other people that their choices are wrong. It’s about creating a little oasis of personal satisfaction just for you and a topic of personal conversation.
Personally, I think Whoppers are okay. Just like Android phones.
