So it seems you enjoy watching football in the afternoon. At least when the USA is in the World Cup.
Both Fox, which owns the U.S. English-language rights to the World Cup, and Telemundo Deportes, which owns the U.S. Spanish-language rights to the World Cup, announced Monday their viewership figures for the 1-1 draw between the U.S. and Wales. Here’s what you need to know:
- Fox said its broadcast averaged 8.306 million viewers, while Telemundo said it averaged 3.4 million total viewers.
- Fox’s top-rated televised markets for the game were Austin, Cincinnati, Dallas, San Diego and Philadelphia.
- Fox said it was the most-televised group stage match in company history, with an average minute audience of 563,000 viewers.
- The match was watched by 9.434 million in the last minutes.
- The estimated total of 11.7 million viewers is a solid start for viewers since the game started at 2:00 PM ET and 11:00 AM PT.
The back story
The game was the USA’s first World Cup appearance since 2014. World Cup in Brazil. Four years ago, Fox had to overcome the absence of the United States and focused its programming on international stars and Russia as the 33rd player in the 32-team draw.
Can you put that into context?
It’s really hard to do because we don’t have a perfect comparison. The last time the USA participated in the World Championship was eight years ago. USA’s opening group stage match – 2014 June 16 Defeated Ghana 2-1 for the match which started at 6pm. ET time, drew 11.1 million. Univision drew 4.8 million. viewers, which according to Sports Media Watch was the largest audience for a US World Cup game ever on the network. – Dietsch
Will England vs USA group stage match break record attendance?
As I wrote The Athletic. Last week, Fox Sports World Cup Executive Producer David Neal and Mike Mulvihill, Fox Sports Executive Vice President of Strategy and Analytics, predicted that the November 25 the USA vs. England match will be the most-watched men’s soccer match in the United States. television history. The current mark is 2014. World Cup match between Portugal and USA. The match drew 18.2 million viewers on ABC and 6.5 million viewers on Univision.
Along with archrival England on Black Friday, Fox will receive an avalanche of ads, including a football-centric float in the Macy’s Thanksgiving Day Parade and a heavy push during their Giants-Cowboys Thanksgiving afternoon NFL game. slot and a team of hosts that drew more than 38 million viewers last Thanksgiving on CBS. – Dietsch
(Photo: Danielle Parhizkaran/USA Today)