Leading airline companies in the artificial intelligence theme

The future of the travel and tourism industry will be shaped by a range of disruptive topics, with artificial intelligence (AI) being one of the topics that will have a significant impact on airlines.

AI refers to software-based systems that use data to make decisions on their own. It includes a set of technologies and subsets. Within travel and tourism, there is a steady adoption of AI-based solutions that can be recognized throughout the entire supply chain. From digital assistants to unmanned check-in and facial recognition, AI facilitates smarter and more effective customer engagement. Beyond serving the customer, AI can also be used for better and more informed contingency management, helping companies make effective decisions.

AI also shows the many ways it has helped industries across travel and tourism in general to improve the travel experience. The term “personalization” has been around for a long time in the travel sector, as companies, operators and tourism boards aim to offer the ultimate experience for individuals. Any technology that can help achieve this goal will prove useful and enhance the guest experience and AI can be considered critical to achieving this goal.

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However, not all companies are equal when it comes to their capabilities and investments in the key topics that matter most to their industry. Understanding how companies are positioned and ranked in the most important topics can be a key leading indicator of their future revenue potential and relative competitive position.

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According to GlobalData’s subject research report, Artificial Intelligence in Travel and Tourism, top adopters include: British Airways, Delta Airlines, Qantas Airways and EasyJet.

Insights from top ranked companies

Delta Air Lines

Delta Air Lines is a global airline leader in the United States and continuously innovates its products and services to increase reliability and customer experience. Powered by 80,000 workers worldwide, the company serves nearly 200 million passengers a year and operates across 300 destinations in more than 50 countries. Over the past few years, Delta Air Lines has “raised its game” in vast digital and technological developments from introducing the first end-to-end biometric terminal at Atlanta (US) international airport to developing its own AI-driven platform for predict maybe. challenging situations. All its efforts have been recognized as it has been named one of Fast Company’s Most Innovative Companies worldwide for two consecutive years – and AI investment together with other data technologies is likely to be a critical element in the awarded status of this airline.

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Qantas Airways

Qantas Airways is the flag carrier of Australia and serves more than 50 domestic destinations including 27 international and offers more than 200 additional destinations with its codeshare partners. As the third oldest airline in the world, innovation has been a pivotal part of Qantas Airways’ corporate strategy and overall vision. Over the past few years, management has been looking for ways to effectively incorporate AI and ML into different areas of the business to manage flight disruptions and more effectively improve their digital operations.

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To further understand the key topics and technologies disrupting the travel and tourism industry, access GlobalData’s latest thematic research report on Artificial Intelligence (AI) in Travel and Tourism.

  • Southwest Airlines
  • Qatar Airways
  • ANA
  • United Airlines Holdings
  • IndiGo
  • IAG
  • China Eastern Airlines
  • LATAM Airlines
  • American Airlines Group
  • China Southern Airlines
  • Air China


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