The movie star era is no more, and there are many reasons.
We see stars across the pop culture landscape, from late-night shows to social media platforms.
It is no more unique Seeing or hearing from Ben Affleck or Viola Davis. We’ve already heard their ideas many times on our laptops, smartphones and streaming platforms. In addition, many stars actively insult the audience and their way of life.
Celebrities rail against Trump voters, for example, or those who believe abortion is murder. Some stars can’t make it through the press without sharing divisive thoughts about race, religion or, most of all, politics.
Need an example? George Clooney promoted “Ticket to Heaven” by suggesting HBO Max host Chris Wallace is a Republican. A threat to democracy.
And then there’s Ryan Reynolds.
The 46-year-old “Deadpool” star offers a different approach to stardom. He is often involved in social media, not a distributor. He takes care of sick children with hospital visits and is generous to a fault in case of financial bigotry.
Reynolds, along with wife/actress Blake Lively, open up their considerable treasures for this one Water First Education and Training Inc., a group that provides clean water to war-torn communities, and they wrote him a big check to help. Displaced Ukrainian refugees.
His on and off screen image has remained remarkably consistent over time. He’s the wisecracking hero of the “Deadpool” movies, and he tweaked that comedic personality for a rare big-screen comedy that actually screamed at us, 2021’s “Free Boy.”
Indeed, at a time when stars are eager to escape their image—think Jim Carrey ditching comedy for more dramatic roles—Reynolds holds true to his comedic persona. Even his hero character in “The Adam Project” saved some screen time for a funny joke in the great Ryan Reynolds tradition.
The Canadian actor is a liberal, no doubt. He cheered on progressive Supreme Court Justice Ruth Bader and shared the usual “sky is falling” fears about President Donald Trump.
He doesn’t throw these ideas in our faces though. He shares it every now and then, but he is very busy with dual duties. Big-time actor and PR guru.
The latter is his most interesting element. While some stars promote their films with a model of success, Reynolds takes it to the next level.
The last, big example? He broke the news that Hugh Jackman is coming out of superhero retirement to play Wolverine once again.
“Hardly kept my mouth shut on this one,” Reynolds cracked on Twitter, an Easter egg for fans of his previous appearance as Deadpool in “X-Men Origins: Wolverine.”
The attached promotional video shows Reynolds, playing himself, wondering how to bring an old MCU favorite into the “Deadpool” saga. We see the actor pouring wine into his coffee mug, walking through the woods and staring at a typewriter in anticipation of creative inspiration.
“I don’t have anything. It’s completely empty here,” he cracks, seconds before he jokingly asks Jackman to join the project.
Cue Whitney Houston’s romantic song, “I’ll Always Love You.” And the scene.
The video went viral for all the right reasons, racking up 15 million views on YouTube alone. Suddenly, movie fans can’t wait to see Reynolds and Jackman again for “Dadpool 3”.
It’s genius-level marketing, and few stars do it like Reynolds. And this is hardly the first time he has adopted this method. He frequently infuses his films with a mix of humor and heart, getting his hands dirty with good, clean marketing fun.
He cut several “Deadpool”-themed shorts to promote the movies and the franchise in general, including one cursing “Saturday Night Live” creator Lorne Michaels about the star’s possible appearance on the show.
Another featured David Beckham, who played Deadpool in 2016’s Smash, with Reynolds in character, to promote the first sequel.
The actor’s Maximum Effort Marketing company, which he co-founded, now produces these shorts, and his personal touch is in the finished product. Yes, the company’s name comes from a question asked in the 2016 “Deadpool” feature.
the player Explored his love for marketing with Forbes earlier this year and how his superhero franchise gave him a “crash course” on the subject.
“Deadpool taught me that necessity is the mother of invention. Deadpool, the franchise, never had the budget and financial resources to do some of the biggest comic book properties. The two biggest enemies of creativity are too much time and too much money. I learned the value of character over spectacle through Deadpool.
Need another example of Reynolds’ non-movie star behavior?
His 2016 “Deadpool” co-star TJ Miller felt Reynolds didn’t like him while shooting their scenes together for the 2018 film. The brief confession, captured on the “Adam Carolla Show” podcast, revealed a disparity in order that made Miller feel bad.
The revelation quickly spread through social media.
Soon, Reynolds got wind of Miller’s complaint. Some stars may ignore this issue. Others may have fought Miller, a comedian The curtain has not passed. Or, Reynolds could have played the victim or just Miller, a comedian with a personal past.
Instead, Reynolds apparently Reached directly to the mailerand the two resolved any old differences between them.
“It was really cool, he emailed me the other day… it was a misunderstanding, so I emailed back and now it’s great.”
Reynolds did not make a public scene of the reconciliation. He handled it like a gentleman behind the scenes.
Reynolds bears little resemblance to most modern celebrities and thank God for that.
Christine Toto is an award-winning journalist, film critic and editor of HollywoodInToto.com. He previously served as an associate editor with Breitbart News Big Hollywood. Follow him @HollywoodInToto.
The views expressed in this section are those of the author and do not necessarily represent those of The Daily Wire.