Palm Ridge entrepreneur is honoured with a certificate

A Katlehong businessman is fighting unemployment through creative entrepreneurship after struggling to find work since obtaining his qualification in public relations at the University of South Africa (UNISA) in 2015.

32-year-old entrepreneur, Sthembele Njobo, from Ext 3 Palm Ridge, Katlehong, was recently honored with a certificate of recognition from Inside Education after he made it to the 100 South African Shining Stars 2022, below in the Business and Entrepreneurship category.

Njobo said he was nominated for his initiative called Taxi TV, for advertising, targeting start-up companies and entrepreneurs, and highlighting the successes and challenges facing communities in town every day.

He shared that he is currently ‘incubated’ under The Innovation Hub at eKasi Lab Kathorus.

“We are busy with the pilot idea and everything is almost done. It is a matter of commercializing it and putting screens on taxis,” said Njobo.

He said that Taxi TV is not only a great source of information and entertainment but also a great opportunity for freelancers and graduates to gain work experience.

“Now I’m pushing the fundraising for the launch because at the moment it’s just a pilot idea, but we want to launch it officially. In terms of financial support, I don’t have any sponsors, except for the partnership with the bag – that hub.

Njobo comes from an artistic background. He is a former rapper who first rose to fame with a hit single titled My Rap in which he featured iFani in 2011, before switching careers to become an event strategist, TV producer, and publicist and he now a full-time digital entrepreneur.

“I am a job seeker who has become a job creator. In May 2016, after a year of struggling to find work, I founded a technology-driven company to help small businesses and independent artists in Kathorus increase their visibility online,” he said. .

He started Naugh Media Communications (NMC) offering data-driven social media results to an internal media house.

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It also offers a digital public relations strategy, content creation and copywriting for local SEO, paid advertising campaigns, media training, brand photography and video, SEO and crisis management.

He believes that search engine optimization guarantees success for companies and that when customers are looking for the products or services you offer, you should rank high.

“Google’s search algorithm is the gatekeeper standing between you and your customers, so you need to impress Google first.”

Njobo also mentors creative entrepreneurs through a hobby space he set up in his Palm Ridge home during the Covid-19 lockdown.

“I received mentorship from different people. In return I pass on that knowledge to those in the creative space around me,” he said.

“Entrepreneurship is a lonely space. I empower young people to embrace mental fitness. I push the narrative of proper breathing through meditation. It’s an organic way to deal with depression.”

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Another initiative he started is the pop-up cinema that caters to early childhood development where he introduces children to the media from a young age.

According to him they have partnered with filmmakers such as the FDM Academy and the Gauteng Film Commission (GFC) who release movies, including animations.

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“We use a projector, a white backdrop and a tripod. We create a platform for children to enjoy and understand the story from an early age,” he said.

“It’s not just for schools. I realized that when it comes to self-improvement it is wise to use storytelling instead of giving them information in the form of books only. Also using references in the form of visuals and audio is better and they will use it in the future,” he continued.

“We aim to create a digital library for children, so they can tap into the archives.”

According to him, the reason for its creation is the lack of an adequate platform for people to promote their products in the town.

“My ultimate goal is to give the youth a voice in the city so they can have their own voice heard through a black-owned media company from the city.”


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