Ticketmaster apologized to Taylor Swift and her fans late Friday night after a ticketing glitch this week made it difficult for consumers to purchase tickets to the pop star’s new tour.
“We apologize to Taylor and all her fans – especially those who had a bad experience trying to buy tickets,” the ticketing site said in a blog post.
The company added that it is trying to make ticket purchases “as easy as possible,” but that it is “not trying to get tickets for as many people” to Swift’s tour, which begins on March 17 and will include There will be 52 concerts. Stadiums in the United States in five months.
The company said it is working to “expand our technology for new cargo that is driven by demand” for its journey. “Once we reach this, if there are any further steps, updates will be shared accordingly,” it wrote.
The mee culpa comes after Swift spoke on Friday about how the situation was “heartening” for her to see the mess unfold.
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The singer wrote in an Instagram post on Friday afternoon: “I will not make excuses for anyone because we have asked them many times, if they can handle such requests and we have been assured that they can. ” “It’s really amazing that 2.4 million people got tickets, but it really angers me that so many of them feel like they went through flag raids to get them.”
Swift added that he would try to “figure out how this situation can be improved going forward.”
Sales for the singer’s New Eras tour began on Tuesday, but overwhelming demand overwhelmed the ticketing site, leaving countless fans frustrated that they couldn’t get tickets. Customers took to social media to complain about Ticketmaster not loading, saying the platform wouldn’t allow them to access tickets, even if they had a pre-sale code for verified fans.
On Thursday, Ticketmaster announced that the sale to the general public, which was scheduled to begin on Friday, was canceled due to “unusually high demand for ticketing systems and insufficient ticket inventory to meet this demand.” done
“To those who didn’t buy tickets, all I can say is that I hope we get more opportunities to get together and sing these songs,” Swift said.
The Justice Department has launched an antitrust investigation into Ticketmaster owner Live Nation to see if the company monopolizes the market for concerts, including ticket purchases, a source familiar with the matter told CNN. The New York Times first reported the investigation on Friday.
The Times added that the Justice Department has contacted music venues and other ticket market participants in recent months, asking them about Live Nation’s practices and industry dynamics.
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LiveNation responded in a statement posted to its website on Saturday, saying it “takes its responsibilities under antitrust laws seriously” and “does not engage in such conduct.” are that can justify antitrust cases, let alone orders that would require changing fundamental business practices.”
“The Department of Justice itself recognized the competitive nature of the concert promotion business at the time of the Live Nation-Ticketmaster merger,” the company said in a statement. “That dynamic hasn’t changed.”
LiveNation added that the fact that Ticketmaster “continues to be a leader in such an environment is due to the platform and the people who operate it, not to anti-competitive business practices.”
“We innovate and invest more in our technology than any other ticketing company, and we will continue to do so,” the company wrote, adding that Ticketmaster “is the most transparent and fan-friendly ticketing system in the United States. “
— CNN’s Evan Perez and Tierney Snead contributed to this report
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